Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide.
Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our expanded network will deliver even more opportunities for brands to leverage key locations and main arterials to drive coverage, viewability and impact.”
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.
Two thirds of Australian advertisers and agencies who have used retail media now consider it as part of their holistic media planning according to a new released today by IAB Australia. The inaugural Retail Media State of the Nation Report also found that 31% of advertisers have been able to make a case to increase marketing budgets for retail media, while 69% reallocated budget from social, trade retail, digital and traditional media channels. 60% of respondents view retail media as a key part of their advertising strategy following the deprecation of third-party cookies.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region including Australia and New Zealand.
Ipsos today released its ‘Digital Data Exchange: The Consumer View’ report for publishers, agencies, and marketers at IAB Australia’s MeasureUp conference. Significantly, the report found that 87% of Australians said they were supportive of online content and service providers making their money from advertising where access to content remains free for consumers. However, 70% of respondents also indicated they were unaware of how online content providers make their money.
