DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report. The report employs DV technology to comprehensively analyse media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. It delves into critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in Made for Advertising (MFA) content, the rise of Retail Media Networks (RMNs) with specialised inventory, and how responsible media buying contributes to reducing carbon emissions.