Collaboration comes as FIFA+ continues to revolutionise and democratise the football streaming experience for fans across the globe
Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC. The collaboration marks another important step in FIFA+’s efforts to revolutionise the football streaming experience for fans worldwide, bringing previously non-televised games to audiences for free.
FIFA+ will leverage Magnite's industry-leading product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale and bring a superior viewing experience to fans. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ is enhancing how sports content reaches fans in Australia, bridging the gap between global football and local audiences,” said Yael Milbank, Managing Director, ANZ at Magnite. “We're thrilled to partner with them to unlock innovative advertising opportunities that speak directly to loyal football supporters across our market."
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About FIFA+
FIFA+ is a global digital platform offering free access to live matches, highlights, exclusive documentaries, and archived football content. Launched in 2022, FIFA+ continues to expand, giving football fans worldwide unprecedented access to the sport.