IAB Australia has announced the industry has until 5th July to make speaker submissions for MeasureUp, Australia’s largest measurement conference. Returning in September for its 8th year, MeasureUp will bring together advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking.
MeasureUp has established itself as the go to event in Australia for media measurement and marketing science, unearthing new approaches and industry data, as well as showcasing best practice and local case studies.
Speaker submissions must have unique research and data insights or be based on real client case studies with an Australian focus to provide practical applications for marketers. Presentation, panel discussion or workshop submissions that share privacy compliant and sustainable measurement methodologies are welcomed. Topics could include, but are not limited to, brand building, retail media, first party data strategies, AI in measurement, and impact of signal deprecations. The deadline for submission is COB 5th July 2024.
Natalie Stanbury, IAB Australia Research Director commented “With the industry rebuilding to meet new privacy requirements and signal loss, the world of video measurement in flux and marketers under pressure to deliver more with less, MeasureUp will provide a forum for challenging and lively discussions.”
All submissions will be reviewed by the IAB Research Director and CEO as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.
MeasureUp 2024 will be held on Wednesday, 11th September 2024 at the NSW Teachers Federation Conference Centre in Surry Hills.
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About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.