Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by leading data collaboration platform InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.
As privacy regulations evolve, organisations across the region are prioritising their first-party data programs – making data clean rooms an increasingly important piece of the tech stack. Through InfoSum’s decentralised data clean room technology, Samsung Ads’ advertising partners can now match against Samsung’s Smart TV footprint and via its Demand Side Platform (DSP) with a focus on data integrity.
InfoSum’s innovative privacy and security capabilities enable targeted and measurable ad campaigns while prioritising end-to-end protection. Its patented “non-movement of data” approach allows each stakeholder to help keep their own first-party data separate, in a privacy-focused manner.
Richard Knott, GM ANZ at InfoSum said, “InfoSum is delighted to partner with Samsung Ads, empowering the region’s Smart TV industry leader to leverage its cutting-edge first-party data and offer high-performing advertising solutions, all while protecting consumer privacy. This launch reinforces Samsung Ads’ commitment to delivering an effective and sustainable data strategy in a privacy-focused world. As a result, our clients can now match with the leader in the category and benefit from even better data-driven outcomes.”
Alex Spurzem, Managing Director, Samsung Ads ANZ & SEA, explained: “The CTV landscape is evolving at such a rapid pace and more brands are investing in their own first-party data programs. Our collaboration with InfoSum offers them an increasingly holistic view of their target audiences in a privacy-preserving environment.”
Richard Knott, GM ANZ at InfoSum
-ENDS
About InfoSum
InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritising customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritises consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network.
InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum is based in the US, UK, Europe, and Australia.
Read more at www.infosum.com.
About Samsung Ads ANZ
Samsung Ads delivers Advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a unique source of TV data from millions of Smart TVs across Australia and New Zealand.
Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes.
Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, South Korea, Australia, New Zealand and India. Samsung Ads is a division of Samsung Electronics which is the #1 TV manufacturer globally.