Helena Barroso Zarco promoted to Director, Customer Success and Sales ANZ, company also makes two new hires in region
impact.com, the world’s leading partnership management platform, today announced it has aligned its ANZ sales and customer success teams, promoting Helena Barroso Zarco to Director, Customer Success and Sales ANZ.
Barroso Zarco is one of Australia’s most experienced affiliate marketing professionals, having spent over a decade leading partnership programmes for brands including eBay and Swarovski. She joined impact.com in 2021 and was most recently Customer Success Director, ANZ and SEA.
According to Adam Furness, APAC Managing Director at impact.com, a successful partnership program requires ongoing expert guidance and management so it makes sense to align sales and customer success from the outset of any deal.
Furness commented: “Building long-term relationships with our customers is key to winning, retaining, and growing revenue. Consequently, we obsess over our customers’ success knowing that in powering their business growth, we power our own. By aligning our sales and customer success teams in ANZ under Helena, we’ll be able to work more closely together to ensure continuous growth for the brands, agencies and publishers that we serve.”
Two new Melbourne-based hires will expand Helena’s newly combined team. Simone Lawson joins as a Customer Success Manager after five years at student loyalty network, Student Beans (now Pion), and Jess Taylor joins as Enterprise Account Executive. She’s spent over six years working in the technology and loyalty space, most recently as Partnerships Manager at Wink, a customer acquisition and retention specialist agency
Commenting on her promotion, Helena said: “Our customers are our true north, with their experience at the centre of our thinking. Uniting the sales and customer success teams sets a new standard for how we drive excellence and innovation throughout our customers’ partnership journey.”
Helena Barroso Zaro
Simone Lawson and Jess Taylor
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ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses create and manage all types of partnerships—including with influencers and creators, commerce content publishers, traditional rewards affiliates, other businesses, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for Australian brands such as Canva, Myer, Virgin Australia, Westpac, Frank Green, Booktopia and The Big Red Group visit www.impact.com.