New Commercial leadership at JCDecaux: Bronwyn Clementson promoted to Executive General Manager - Commercial


Andrew Hines, Chief Operating Officer, to depart after 30 years 

Leading Out-of-Home media company JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. Bronwyn will join the company’s nine-strong executive leadership team effective from 1 February 2024.

Steve O’Connor, CEO JCDecaux Australia and New Zealand said: “With 14 years of dedicated service at JCDecaux and APN Outdoor (APNO), Bronwyn Clementson’s rich history, diverse experience and strong partner relationships make her the perfect choice to step into this executive leadership role. With expertise in digital developments and delivering strong commercial outcomes across airport and transport contracts, experience managing contracts through global disruptions such as the GFC and COVID, and strong relationships with all our major commercial partners, Bronwyn is ideally placed to lead the commercial arm of our business."

Bronwyn has extensive commercial experience in Out-of-Home media, having started as a Commercial Executive at APNO then becoming Digital and Strategic Director. In 2019, Bronwyn became JCDecaux’s Group Commercial Director managing the NSW and Airport contracts, before being promoted, in 2021, to General Manager – Commercial, responsible for leading commercial tenders, commercial partnerships and delivering quality media solutions.

Bronwyn has established herself as a key figure in maintaining strong relationships with contract partners and authorities. She has consistently delivered commercial outcomes and revenue commitments.

Bronwyn Clementson said: "I am honoured and excited to take on this new role. JCDecaux has been a significant part of my professional journey, and I look forward to leading the accomplished Commercial team and contributing to the continued success of the company, and that of all our commercial partners."

The news comes after Chief Operating Officer Andrew Hines announced his decision to step down after an illustrious 30-year tenure at JCDecaux and APNO. Andrew is a stalwart of the business and will remain with JCDecaux during the transition period until 30 April 2024.

On Andrew’s departure, Steve O’Connor said: “I want to give my sincere thanks to Andrew for his incredible work. He has had a stellar 30-year career in Out-of-Home, working with JCDecaux and previously APNO. Andy played a leading role in the creation of APNO in 2004 and its integration with JCDecaux when we acquired the business in 2018. He has consistently helped to drive commercial success for our business, building strong and cohesive Commercial and Operations teams along the way. There are too many achievements to name, but I wish him all the best for his year off and whatever comes next.”

ENDS

About JCDecaux

JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.

Key figures

  •  2022 revenue: €3,317m (a) – 9M 2023 revenue €2,440m(a)

  • N°1 Out-of-Home Media company worldwide

  • A daily audience of more than 850 million people in more than 80 countries

  • 1,040,132 advertising panels worldwide

  • Present in 3,573 cities with more than 10,000 inhabitants

  • 11,200 employees

  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes

  • JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis

  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)

  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility

  • N°1 worldwide in street furniture (604,536 advertising panels)

  • N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (336,620 advertising panels)

  • N°1 in Europe for billboards (101,976 advertising panels)

  • N°1 in outdoor advertising in Europe (654,957 advertising panels)

  • N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels)

  • N°1 in outdoor advertising in Latin America (129,305 advertising panels)

  • N°1 in outdoor advertising in Africa (24,198 advertising panels)