IAB Australia is inviting up and coming industry talent with less than 10 years’ experience in the digital advertising industry to apply now for the next round of its mentoring program. The Mentorship Program, which has launched in 2019 by the IAB Executive Tech Council, is regarded as the industry’s preeminent professional development and mentoring program and has supported more than 450 mentees to date.
The program distinguishes itself in the industry thanks to its comprehensive framework of tools and recommendations. For this next round, up to 45 mentees will be accepted, each of whom will be matched with a carefully vetted IAB mentor based on their expertise, experience and availability. The Mentorship program runs for six months and involves minimum monthly catch ups between mentor and mentee.
Places in the program are limited and highly sought after with applications closing on 15th January 2025.
Dan Robins, Senior Director of Marketing APAC at Audible and one of the 2025 mentors commented “Being part of the mentoring program is an absolute pleasure, and I am very proud of how far the program has come since its launch. I know I can speak for the other mentors in saying we also get so much out of spending time with the future leaders of the industry. Every new mentoring relationship opens a new, wonderous journey of supporting somebody as they look to further their career. Helping them on their way, even in just a small part, is a huge personal highlight.”
Mentees must have less than 10 years’ experience in the digital advertising industry and work at an IAB Australia member organisation. They should have a desire to further their career in the media and marketing industry.
The IAB mentors for 2025 will include Dan Robins of Audible, Diane Ho from Paramount, James Perry of Woolies X, Lachlan Brahe of Cashrewards, Microsoft’s Adam Goodman, Annie Hugo from Spotify, Hayley Saddleton from TikTok, Josh Hover of PDD and Gai Le Roy from IAB Australia.
Dan Robins - Audible and IAB Mentor
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About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.