Analyst firm recognises company’s streaming channel strength and demand facilitation expertise
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognised with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored by Forrester Senior Analyst Mo Allibhai, cites Magnite’s strength in streaming channels and demand facilitation expertise. In addition, Magnite received Forrester’s highest rating possible in 18 criteria, including Innovation, Desktop & Mobile Display, Open Standards & Transparency, Inventory Quality, and Deployment, Training & Ongoing Support.
“More than ever, publishers need partners that have an eye to the future and whose every decision is geared to help them win,” said Adam Soroca, Chief Product Officer at Magnite. “We believe this recognition validates our leadership not just in streaming and our expertise in driving unique demand, but in a broad range of categories. In fact, we are honored to have been given the highest ratings possible in more categories than any other vendor evaluated. Thank you to the Magnite team for their hard work in building a series of offerings that are truly exceptional.”
Read the full report here to see the detailed evaluation.
Other key takeaways from The Forrester Wave™:
Magnite received more 5/5 ratings than any other vendor evaluated, and was the only vendor to receive a 5/5 rating in two criteria, User Interface and Supporting Services and Offerings.
Forrester noted Magnite’s technical competence in supporting monetisation across online video, audio, mobile app, and complex media such as major event live streams.
The report also mentioned Magnite’s deep knowledge of how to leverage signal partnerships to build addressability solutions in new environments.
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.