To celebrate the launch of its new premium Sundaes range, Ben & Jerry’s and leading Out-of-Home media company JCDecaux have partnered to create an ice cream-themed activation that gives Bondi commuters the opportunity to enjoy the sweet scent of salted caramel as they wait for the bus.
Located opposite the Ben & Jerry’s store on Campbell Parade Bondi, the special build 3D bus shelter has been transformed into a giant Ben & Jerry’s Sundae to promote the new range, described as "the chunkiest, swirliest flavours, layered with never-before-seen creamy whipped topping and finished with sticky sauce and chocolate chunks.”
Custom green seating and a Sundae-topping roof are complemented by a push-button salted caramel scent dispenser. Nearly half a million domestic visitors travel to Bondi Beach each year and the bus station is located along the busy 333 – North Bondi to City Circular Quay – bus route.
Lama Perrin Group Manager – Creative and Digital Solutions at JCDecaux said: “the Ben & Jerry’s Sundae installation is already enjoying high engagement with more than 2,450 people pushing the scent dispenser button so far.
“The activation looks delicious and is strategically located opposite the Ben & Jerry’s Bondi Beach store to drive footfall. A popular outdoor destination like Bondi is the ideal environment for ice cream advertising, with the beach, sun, and holiday atmosphere. For many customers ice cream is an impulse buy, with the scent dispenser triggering appetite and positive memories."
Sean Farrell, Country Manager for Ben & Jerry’s Australia & New Zealand, says they’re excited to introduce the Ben & Jerry’s Sundaes range in Australia through a fun, multi-sensory activation.
“At Ben & Jerry’s, we always strive to find new and authentic ways to surprise and delight our fans, from our euphoric ice cream to how we connect with them in their daily lives.”
The campaign is supported by a national campaign across JCDecaux Classic and Digital Large Format. It aims to drive awareness of the new Ben & Jerry’s Sundaes as well as encourage people to visit Ben & Jerry’s store locations and supermarkets where the brand is sold.
Ben & Jerry’s Sundaes is currently available in three flavours: Hazel-nuttin' but Chocolate, Non-Dairy Berry Revolutionary and Oh My! Banoffee Pie!
The campaign is running now until 22nd October.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)