IAB Australia announced today that Adele Wieser, Regional Managing Director, APAC, Index Exchange, has been appointed as the Chair of its Executive Technology Council (ETC) effective immediately. Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.
The IAB Executive Technology Council was launched in 2017 to take full advantage of the IAB’s scale, competencies, and member base to identify and address critical issues in advertising technology innovation. It has four main priority projects for 2023: supporting IAB’s successful mentorship program; assisting the industry prepare for privacy changes and signal loss; continuing cross industry work on programmatic transparency as well as continuing to support the work of other IAB councils and provide technical support for the IAB Board.
The ETC includes representatives from media and technology companies including Carsales, Cartology, DoubleVerify, Google, Index Exchange, InMobi, Integral Ad Science, Magnite, Microsoft Advertising, News Corp, Nine, Pinterest, PlaygroundXYZ, PubMatic, Quantcast, REA, Seven, Spotify, The Guardian, The Trade Desk, Twitter, Xandr and Yahoo!
Gai Le Roy, CEO of IAB Australia commented “The Executive Technology Council brings together the most senior ad tech leaders in the Australian market and it is a testament to Adele’s knowledge, experience, and leadership that she has been chosen by her peers to lead this group. Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.”
Adele Wieser, Regional Managing Director, APAC, Index Exchange said "I’m thrilled and humbled to be appointed as the Chair of IAB Australia’s Executive Technology Council. As the market evolves, the role of the council is to provide key insights, leadership, and guidance with a particular focus on the digital value chain. I’m excited to support and work alongside the council to collaborate and drive innovative, and strategic initiatives as an industry body from a technological perspective.”
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About IAB Australia
The Interactive Advertising Bureau (IAB) Australia Limited www.iabaustralia.com.au is the peak trade association for digital advertising in Australia. It was established in 2005, incorporated in 2010 and is one of over 47 IAB offices globally. IAB globally is the leading trade association for developing digital advertising technical standards and best practice.
Locally there is a financial member base of approximately 150 organisations that includes media owners, platforms, media agencies, advertising technology companies as well marketers. The board has representation from Carsales, Google, Guardian News & Media, Facebook, News Corp Australia, Nine, REA Group, Seven West Media, Simpson Solicitors and Yahoo.
IAB Australia’s charter is to grow sustainable and diverse investment in digital advertising in Australia by supporting the industry in the following ways:
Advocacy
Research & resources
Education and community
Standards
The Charter includes a focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers, and publishers.