Leading Out-of-Home media company JCDecaux this week launched ‘Join the Changemakers’ - a joint brand and talent attraction campaign highlighting the company’s progressive and diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.
An extension of the company’s Change the Conversation positioning, featuring creative developed by Alphabet Studio, the Changemakers campaign promotes JCDecaux as the innovative and visionary company that it is. Showcasing a cross section of JCDecaux employees, the creative highlights the integral attributes of a company which provides opportunities to see, act and respond to an ever complex and changing world.
Alissa Bartlett, JCDecaux’s Chief People Officer said “With the Out-of-Home market entering a strong period of recovery, JCDecaux is on an extraordinary growth trajectory, which involves an increased need to attract talented people into our organisation, people with the right mindset. Working with our skilful marketing team, we have developed an innovative campaign that will shine the spotlight on our brand and connect us directly to talent in the community, talent that would like to join an employer of choice in the media market.
“We live by our vision, purpose, and values. We are brave, supportive, accountable, and focused on achieving excellence in everything we do. JCDecaux is a company that thrives on connection, collaboration, and innovation with each other, with customers, and with the communities we broadcast to. I hope this campaign sparks someone to think about a rewarding career with JCDecaux.”
Tim Kliendienst, Director, Alphabet Studio, said “The eye-catching visual distortions reflect the agile and inspirational nature of JCDecaux’s culture and invites potential players to join the company, to seek out the microsite and discover the opportunities available to join the changemakers.”
The creative is designed to work as both a general brand awareness initiative as well as a talent attraction campaign for opportunities within the Out-of-Home sector. As part of the campaign JCDecaux has also launched a careers microsite www.jcd-careers.com
The campaign launches across JCDecaux’s national network this week.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with around 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. JCDecaux Australia and New Zealand’s media network includes 40,000 assets spanning airports, rail, transit, street furniture, and large format.
Key Figures for JCDecaux
2021 revenue: €2,745m (adjusted revenue)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 840 million people in more than 80 countries, 964,760 advertising panels worldwide
Present in 3,670 cities with more than 10,000 inhabitants
10,230 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (489,500 advertising panels)
N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
N°1 in Europe for billboards (129,970 advertising panels); N°1 in outdoor advertising in Europe (615,530 advertising panels); N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels); N°1 in outdoor advertising in Latin America (66,120 advertising panels); N°1 in outdoor advertising in Africa (22,500 advertising panels); N°1 in outdoor advertising in the Middle East (15,350 advertising panels)