MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the leading global video advertising and monetisation platform now part of Magnite.
Jakarta-based MNC Group said it has selected SpotX as their first video SSP to accelerate inventory monetisation for their online streaming services, Vision+ and RCTI+.
“Indonesia has a fast-growing OTT consumer market with a strong demand for local content. This has placed Vision+’s growth competitively ahead of Netflix and Disney+ in Indonesia. Alongside RCTI+ and our strong portfolio of digital business, we’re excited to take our video advertising business to the next level with a programmatic video ad tech leader like SpotX to monetise our inventory and offer a premium audience to regional advertisers,” said Valencia H. Tanoesoedibjo, MNC Media COO.
Vision+ is MNC Group’s OTT video streaming platform offering premium TV channels and more than 10,000 hours of video on demand content across international and local genres. As the fastest growing, number one local OTT platform in Indonesia, it currently attracts more than 32 million monthly active users where 62% are millennials.
Vision+ delivers the strongest local content in the market with exclusive access to MNC’s local content featuring localised popular global franchises such as The Voice, Indonesian Idol, X Factor, MasterChef and more.
RCTI+ , the latest online streaming service and super app platform launched in 2019, has amassed more than 32 million monthly active users since inception. The platform not only offers a range of MNCN content library, catch-up TV features, unaired TV content, and original content production, but also content including news, radio, UGC and games.
SpotX’s OTT is for Everyone APAC research revealed Indonesia as one of the top three markets for OTT viewing, with 76% streaming video at least once a week. In APAC, OTT streaming has reached 392 million users.
“We’re thrilled to be working with one of the largest local content providers leading the OTT space in Indonesia. As Vision+ and RCTI+ continue to rapidly expand their premium, exclusive content, this is especially attractive to brands who want to reach an engaged digital native audience,” said Magnite Asia Managing Director Gavin Buxton. “With the tremendous growth in Indonesia’s internet economy, opportunities in the OTT market are immense. We’re excited to bring the newly combined strengths of SpotX and Magnite to deliver the best-in-class video advertising solution to content providers and advertisers.”
In April 2021, Magnite closed the acquisition of SpotX - creating the largest independent CTV and video ad platform.
About SpotX
SpotX, now part of Magnite, is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetise content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX’s trusted, privacy-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Fox Corporation, fuboTV, LG, Microsoft, Newsy, Pluto TV, Roku, Samsung, Sling TV, and Vudu. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 70 million households. SpotX operates throughout the US, EMEA, and APAC regions. Learn more at www.spotx.tv.
About MNC Group
Founded in 1989, MNC Group has grown to become the leading investment group in Indonesia. Under the leadership of Founder and Executive Chairman, Hary Tanoesoedibjo, MNC Group has 4 strategic investments: media, financial services, entertainment hospitality and ecommerce & other digital. Media Nusantara Citra or MNC, being part of the media business within MNC Group owns and operates 4 national free to air TV stations or FTA: RCTI, MNCTV, GTV, and iNews with its fastest growing OTT super-app service called RCTI+.
About RCTI+
Vision+ is an over-the- top (OTT) streaming service platform owned by MNC Group. Vision+ has the largest video on demand (VOD) library, with more than 10,000 hours from various titles and genres. Enjoy the most complete TV Channels from local, international and premium with a catch-up TV feature that allows user to be able play back TV programs up to 7 days, also binge watch Vision+ Originals series with new titles every month.
Vision+ can be accessed via mobile devices (tablets and smartphones), Vision+ application can be downloaded on Google Play (Android) and App Store (iOS) or visit www.visionplus.id.
About Vision+
Vision+ is an over the top (OTT) streaming service platform owned by MNC Group. Vision+ has the largest video on demand (VOD) library, with more than 10,000 hours from various titles and genres. Enjoy the most complete TV Channels from local, international and premium with a catch-up TV feature that allows user to be able to play back TV programs up to 7 days, also binge watch Vision+ Originals series with new titles every month.
Vision+ can be accessed via mobile devices (tablets and smartphones), Vision+ application can be downloaded on Google Play (Android) and App Store (iOS) or visit www.visionplus.id.