IAB Australia today announced the launch of its new MeasureUp Research Awards to showcase quality Australian media research. Media owners, platforms and technology companies are invited to enter, with the winners to be announced in October at IAB 2020 MeasureUp, Australia’s only conference focused on media measurement and ad effectiveness.
Submissions are being accepted across four categories:
Digital media or cross media / advertising research
Digital media or cross media ad effectiveness case study with accompanying research
Cultural / societal research
Consumer category or audience behaviour research
There is no cost to enter and submissions will be judged by senior media agency representatives who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertiser.
Projects can be of any budget - large or small – and must have been conducted by media owners, publishers, platforms, ad tech and martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from the beginning of 2019.
Entries will close Friday 18th September with judging to take place the week commencing 28th September.
Gai Le Roy, CEO of IAB Australia commented “We know having strong, robust research and proof driven case studies in market helps media owners, agencies and marketers. In a challenging year we think our industry needs a reason to celebrate great media research.”
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About the Interactive Advertising Bureau
As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, IAB Tech Lab standards (https://iabtechlab.com/standards/), standardising terminology and supporting the broad media and marketing community.