IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately. The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton.
Guardian Australia is already involved in IAB Australia as members of the IAB Audience Measurement Council and has indicated its intention to become involved in other Councils including Ad Effectiveness, Audio, Data and Standards and Guidelines.
Tereza Alexandratos, Director of Commercial Operations, Guardian Australia said: "IAB plays a vital role in creating a healthy digital advertising ecosystem for consumers, advertisers and publishers. Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising. Our unique perspective will be an asset to industry conversations.”
Dan Stinton, Managing Director, Guardian Australia said: "Guardian Australia has grown significantly over the last six years. We now reach one in five Australians with our quality, independent journalism and have built a substantial advertising business – the time is right for us to join the IAB board.”
Matt Rowley, CEO of Pedestrian Group and Chair of IAB Australia commented: “We are delighted to welcome Guardian Australia to our Board and look forward to the value their alternative approach and global experience will bring to our activities.”
Gai Le Roy, IAB Australia CEO noted that Guardian Australia has been particularly focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology, both important issues to the IAB.
“The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry shaping activities,” said Le Roy. “The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.”
Launched in Australia in 2013, Guardian Australia has established itself as one of the leading news publishers.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited www.iabaustralia.com.au is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
The IAB Industry Charter, which was announced in October 2018, details the organisation’s focus on helping marketers and agencies understand how digital advertising can deliver on their business objectives. Foundation elements of the IAB Industry Charter include a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers.
Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.
About Guardian Australia
Launched in May 2013, Guardian Australia is a free premium digital news site in Australia, with a total reach of 5.4m people (Nielsen DCR, March 2019). Guardian Australia is a trusted source of quality Australian news, with a particular focus on politics, the environment and social inequality. Guardian Australia offers national news coverage and has four bureaus, located in Sydney, Melbourne, Brisbane and Canberra. Guardian Australia is also part of the Guardian’s 24-hour global news operation, helping to cover breaking international stories in all parts of the world.