Bespoke Target Audience Guaranteed solution created to complement the agency’s leading performance marketing capabilities
Bohemia, the leading independent media and growth agency, has entered into a strategic partnership with Sizmek, the world’s largest independent buy-side advertising platform. The partnership will deliver enhanced digital media performance for Bohemia’s growing client list which includes News.com.au, Plush, Schneider Electric, Caltex, Freedom and Racing Victoria.
As part of the partnership, Bohemia and Sizmek have created a bespoke Target Audience Guaranteed Solution (“TAG”) which will offer Bohemia clients a risk-free, 100 per cent on-target audience, 100 per cent viewable media buy, verified by Nielsen (audience) and Integral Ad Science (viewability).
Put simply, this market-first initiative will offer Bohemia’s clients zero risk when running programmatic campaigns and will drive significantly enhanced performance, media and brand results.
Additionally, Bohemia’s clients will benefit from deeper access to the world-class programmatic intelligence, data and creative optimisation capabilities of Sizmek’s newly overhauled Demand Side Platform (DSP).
The partnership is symbolic of Bohemia’s focus on delivering transparency and client-centricity to the media industry with James Collier, Head of Performance at Bohemia, commenting: “Bohemia was founded to challenge the media status quo. Unfortunately, much of today’s programmatic market still requires the client to accept a level of questionable delivery.”
“As an agency, we wanted to find a solution and a path back to trust and confidence in programmatic marketing. Our partnership with Sizmek and the development of the Target Audience Guaranteed (TAG) product does just that. Furthermore, it opens the door to further client-centric product development which both businesses are excited to explore.”
Peter Hunter, Sizmek’s recently appointed APAC General Manager said, “The partnership with Bohemia is indicative of Sizmek’s renewed focus on delivering innovative, transparent and effective results for clients across Australia and the wider APAC region. We’re leading the way when it comes to creating bespoke client solutions and creating successful, long term relationships with agencies.”
He continued, “Since re-launching Sizmek’s AI-powered DSP in July 2018 we have established a truly world-class solution that enables data, creative, and media to work together to drive exceptional outcomes for clients.”
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About Sizmek
Sizmek is the world’s largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to fostering relationships of trust with agencies and brand as well as building meaningful, long-lasting relationships with customers.
Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Its AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost.
Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world. For more information visit www.Sizmek.com
About Bohemia
Part of the M&C Saatchi Group, Bohemia is a client-centric media partner. Results driven, all about creativity and with a 100% transparent business model that always puts clients first, Bohemia harnesses the power of media in all its forms to create profitable customer growth for clients. This is achieved by analysing real-time customer intelligence to find new growth potential, co-creating remarkable brand experiences that lead and live in culture and by dynamically delivering media to market with precision and without compromise. Bohemia’s clients include News.com.au, Plush, Schneider Electric, Employsure, Rip Curl, Western Sydney University, CGU, Caltex, Freedom and Racing Victoria.
Find out more at bohemiagroup.com.au