Silver Peak Appoints Peter Jaffe and Rob Coleman to Boost ANZ Sales


SD-WAN Leader Announces Two New Senior Appointments as Company Accelerates Global Market Expansion

Silver Peak®, the global leader in broadband and hybrid WAN solutions, today announced the appointments of Peter Jaffe as regional sales manager and Rob Coleman as pre-sales systems engineer, to accelerate the company’s expansion in Australia and New Zealand. The two have more than 35 years’ combined IT experience.

Based in Melbourne, Peter Jaffe is responsible for leading the sales teams throughout Victoria, South Australia and Western Australia. Mr. Jaffe brings more than two decades of IT experience to Silver Peak, having worked with many diverse organisations in Australia, London, New York and Hong Kong on the development, implementation and support of unified communications.  

Prior to joining Silver Peak, Mr. Jaffe spent almost six years as an enterprise account manager for Generation-e, a consulting company specialising in unified communications and cloud technologies/services. Before that, Mr. Jaffe held a number of account management and business development roles with HP Networking and UXC Connect, a Cisco gold partner.

Based in Sydney, Rob Coleman is an experienced professional with over 15 years in the telecommunications and ICT industry. As pre-sales systems engineer, Coleman is responsible for overseeing the technical integrity of new and existing customer engagements and product deployments for Silver Peak.

Prior to joining Silver Peak, Mr. Coleman held a broad range of roles, including solution architecture, implementation, support, project management and people management. Most recently, he was a technical consultant at integrated SD-WAN provider Coevolve, architecting and deploying one of the largest domestic SD-WAN networks in Australia, among many other domestic and international deployments. Before that, Coleman held various roles with Macquarie Telecom and Alcatel-Lucent.

“The ANZ region is an important strategic market for Silver Peak as we continue to see strong demand from government and corporate customers across all verticals for our industry leading Unity EdgeConnect SD-WAN edge platform,” said Graham Schultz, ANZ regional director for Silver Peak. “Rob and Peter’s demonstrated sales leadership and expertise naturally align with our commitment to accelerate our expansion with partners, current customers and prospective customers in ANZ and deliver the industry’s only business-first SD-WAN solution.”

Since the Silver Peak Unity EdgeConnect™ SD-WAN edge platform was introduced in 2015, the company has notched up more than 1,000 production customer deployments worldwide, including Southern Cross Austereo and the NSW Department of Planning and Environment.

About Silver Peak

Silver Peak is the global leader in broadband and hybrid WAN solutions. Silver Peak offers a high-performance SD-WAN solution that provides secure and reliable virtual overlays to connect users to applications with the flexibility to use any combination of underlying transport without compromising application performance. This results in greater business agility and lower costs. More than 3,000 globally distributed enterprises have deployed Silver Peak broadband and hybrid WAN solutions across 80 countries. Learn more at www.silver-peak.com.