Appoints Caspar Wright as Managing Partner
Millward Brown, a global leader in brand, media and communications research, today announced the Australian launch of its global marketing consultancy Millward Brown Vermeer and the appointment of Caspar Wright as Managing Partner of the new venture.
Millward Brown Vermeer is a global strategy consultancy focused on driving brand-led business growth, formed in June 2014 when Millward Brown acquired EffectiveBrands Holding B.V., one of the world’s leading marketing strategy consulting firms, and combined it with Millward Brown Optimor, its strategy consulting unit. The company will work with leading CMOs to unlock profitable brand-led business growth by creating growth strategies and building the executional capabilities to deliver market, customer and shareholder value.
Wright is a consulting industry veteran and strategist with a distinguished 20+ year career. He spent 12 years in a variety of senior strategic roles at Lion Nathan and three years as a management consultant at Braxton Associates/Deloitte Consulting in London and Sydney. Most recently Caspar was the founder and CEO of Catalysis Consulting which delivered integrated strategy consulting and market research solutions.
“Millward Brown Vermeer in Australia, under the leadership of Caspar Wright, will further strengthen our offer and expand the breadth of our strategic capabilities,” said Ben Dixon, Managing Director of Millward Brown, Australia and New Zealand. “Millward Brown has unparalleled expertise in unlocking the power of brands, and in recent years our practice areas have adopted a more consultative and collaborative approach to advise today’s marketers who are operating in an increasingly complex media landscape. The addition of Millward Brown Vermeer is a natural extension to deepen our consultancy expertise.”
Millward Brown Vermeer has over 160 consultants globally, and is experiencing rapid growth. Its Australian launch brings the total number of worldwide offices to ten.
“We see significant market opportunity for a brand-led strategy consultancy in Australia” said Caspar. “Millward Brown Vermeer’s competitive advantage is our unrivalled understanding of how brands can create financial value through the development and embedding of consumer insight-led market strategy, structure and capability. Our consultancy will be focused on unleashing game changing results for clients by ensuring winning market strategy is attached to an actionable plan and superior marketing capability.”
Millward Brown Vermeer Australia is based in Millward Brown’s Sydney office.
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About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.