Exponential Interactive launches in-stream video and mobile audience engagement divisions in India


Adotube and Appsnack join Tribal Fusion and Firefly Video to offer Indian brands a full suite of display, video and mobile engagement solutions

Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the launch of two new audience engagement divisions, Adotube and Appsnack, to deliver in-stream video and mobile advertisingto brands and their agencies in India.

Adotube is an in-stream video advertising solution that delivers interactive brand experiences, designed to achieve maximum impact and optimal user engagement. Each customisable format has been created to best suit the different types of goals and objectives of an advertiser and allows brands to reach a premium global inventory of publishers in an easy and effective manner. Options include:

  • Pre-Roll: similar to traditional TV commercials, they run prior to an online video and can be up to 30 seconds in length and extend the messaging of TV spots to reach users aross multiple devices.
  • Ad-Bar: enhances standard pre-roll to provide additional interactive and/or supplementary content to deepen engagement to a qualified audience.
  • Ad-Wrap: this allows advertisers to completely surround pre-roll with branded content and engaging interactive (including social media) features.

Appsnack helps brands build rich, engaging, app-like creative experiences that reach audiences at scale across mobile and tablet devices.

  • The Snackbar from Adotube is one of the most dynamic, relevant and enaging ad formats available for mobile. It guarantees a 10% share of screen with every impression and upon interaction expands to a full-screen, customer rich-media experience to drive awarness and engagement.

Anshuman Saha, head of sales, Exponential, India commented: “The addition of Adotube and Appsnack means that brands in India can now reach a targeted, premium audience across display, video and mobile media - all through one point of contact at Exponential and all at a global scale.

 “The Indian advertising and marketing landscape is rapidly evolving with the increased penetration of mobile, including smartphones, and significant growth in online video consumption. The launch of our in-stream video and mobile offer will help marketers across the continent adapt to these new market conditions and connect with their desired audiences, at the right time and across the right medium.”

The online video and mobile advertising spend in India is enjoying strong year-on-year growth. According to the  the Internet and Mobile Association of India (IAMAI) and IMRB International’s 2013 report, mobile increased from 7% of total spend in 2012 to 10% of total spend (or to spends of around Rs 230 crore) in 2013; online video advertising spend increased from 5% in 2012 to 7% in 2013. The total online advertising market increased from INR 1,750 Cr in 2012 to INR 2,938 Cr in 2013.

Since the sales function launched in India in 2007, Exponential has delivered market leading audience engagement across its global performance display division, Tribal Fusion anddigital video advertising division, Firefly Video. The launch of Adotube and Appsnack follows the appointment of Anshuman Saha as head of sales, India in April 2014 and reflects the importance of India as a growth market for Exponential.

ENDS

About Exponential

Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers. Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions. Our audience engagement divisions - Appsnack, Adotube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media. Exponential offers solutions in 22 countries and reaches more than 450m unique users worldwide every month.