Millward Brown, a global leader in brand, media and communications research, today announced the appointment of veteran brand and strategy consultant, Patrick Fry as Director at its strategy consultancy Millward Brown Vermeer.
Launched in Australia in August this year, Millward Brown Vermeer is a global strategy consultancy that works with leading CMOs to unlock profitable brand-led business growth; the appointment of Patrick Fry as Director reflects Millward Brown Vermeer’s commitment to providing best in market strategy consultancy.
Fry will be responsible for leading Millward Brown Vermeer consultancy engagements in Australia and New Zealand.
Millward Brown Vermeer Managing Partner, Caspar Wright, commented, “Millward Brown Vermeer and its world-class consultants possess a unique combination of skills that enable us to bridge the gap between traditional market research houses, marketing boutiques and strategy consultancies. It is not an easy task to find the precise expertise required to help transform the brands and businesses of some of Australia and New Zealand’s leading companies, so I am excited to welcome a brand strategist of Patrick’s calibre to the team.”
Fry is a strategy and business consultant with over 15 years’ experience advising senior management of large multinational organisations across a diverse range of industries including FMCG, sport and financial services. Most recently Fry was Engagement Manager at 10EQS, the world leader in expert-driven knowledge utility, where he spent five years working with London2012 in a number of senior roles.
Fry worked for the Beijing Olympic Committee during the 2008 Olympic and Paralympics Games, and as Sport Business Manager, provided strategic advice and business management support to the Director of Sport and Heads of Functions. He was also responsible for the planning and delivery of the BMX Cycling competition at the London 2012 Olympic games and successfully implemented an IT development project for the Olympic Competition Schedule Management System that has since passed on to the International Olympic Committee to be used by future Olympic Organising Committees, including Rio 2016 and Tokyo 2020. Prior to this, Fry worked in a number of strategy positions for companies including Australian brewing company Lion Co, Braxton Associates (Deloitte) and Ernst & Young.
Fry commented “Today’s marketing landscape is more complex than ever and it has never been more important for brands to create financial value through the implementation of actionable consumer insight-led market strategy. I look forward to working with leading brands in Australia and New Zealand to help them realise a step change in brand driven financial performance.”
Millward Brown Vermeer's thought leadership includes the Marketing2020 study, the most global and comprehensive CMO research programme in the market, as well as the annual BrandZ Top 100 Most Valuable Global Brands ranking.
Millward Brown Vermeer Australia is based in Millward Brown’s Sydney office. Millard Brown Vermeer currently has over 160 consultants globally across 10 offices.
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About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.