Soap Creative and M&C Saatchi have led the Australian creative charge at IAB’s 10th annual MIXX Awards in New York, each winning Gold awards, while three other Australian agencies have secured Bronze and Silver Awards. Soap Creative and JWT Australia won Gold in the Public Service category for their "I Touch Myself" campaign for the Cancer Council of NSW, while M&C Saatchi secured Gold in the ‘Special Innovation - Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus. VLM Australia, Clemenger BBDO and Isobar Australia also received Silver and Bronze awards.
Soap Creative, JWT Australia, Clemenger BBDO and M&C Saatchi’s wining campaigns had all previously won rounds in Round 8 of IAB Australia’s Creative Showcase.
Opening the MIXX Awards, IAB’s US president and CEO Randall Rothenberg, commented: “The awards are a beacon of where the industry is going – an indicator of what works and why. They serve to not only recognise the best-of-the-best creative work in interactive marketing, but also are intended to educate the marketplace and inspire firms by pointing to what is possible and where the industry is heading.”
Attending the Awards, Alice Manners, CEO of IAB Australia commented: “The MIXX Awards honour both the exceptional creative and effective work globally, so our Australian agencies can be very proud of their efforts. There is no doubt we continue to punch above our weight as we consistently demonstrate the potential digital offers marketers to reach and move consumers.”
This year's most prestigious MIXX Award, "Best in Show," went to Chipotle Mexican Grill and Creative Artists Agency for their campaign "The Scarecrow."
The IAB MIXX Awards jury was headed up by Jeff Benjamin, Chief Creative Officer, JWT North America, who oversaw a panel of industry thought leaders who closely reviewed and apprised hundreds of interactive campaigns and programs from around the world.
The Australian 2014 IAB MIXX Award winners were as follows:
- M&C Saatchi Australia for Optus: Clever Buoy
- Gold – Can't Be Contained
- Soap Creative and JWT Australia for Cancer Council NSW: I Touch Myself Project
- Gold – Public Service
- VLM Australia for Rip Curl: Rip Curl Search GPS
- Silver – Branded Utility
- Silver – Data Inspired Creative
- Bronze – Mobile
- Clemenger BBDO Melbourne for Tourism Victoria: Remote Controlled Tourist
- Silver – Branded Content
- Isobar Australia for Select Australia: Select footy Cards
- Bronze – Branded Mobile application
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB Australia’s board includes representatives of Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, Telstra Media Group, TressCox Lawyers and Yahoo!7. It has four objectives:
- To be the ‘big tent’ for the entire digital advertising industry and define the future of digital advertising
- To deliver the benefits of ad funded interactive experiences to Australians
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers and the press
For further information about IAB Australia please visit: www.iabaustralia.com.au