Digital sales house AD2ONE has joined forces with E! Online to enable brands to connect with pop culture fans in New Zealand.
E! Online, the leading internet destination for Pop Culture, delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. It has recently been expanded, updated and reignited with a tablet-friendly sleek redesign that improves functionality and user interaction and reflects E!’s refreshed on-air look and attitude.
The site attracts over 89,000 unique users in New Zealand each month and offers a range of premium advertising opportunities, including leaderboards, pushdowns, skins, sponsor modules, takeover, roadblocks, video and show packages, for brands to connect with its strong 18-34 engaged demographic.
AD2ONE’s New Zealand Country Manager Lisa Ison commented, “E! Online is a leader in pop culture and entertainment on the web and its position in the market, along with its recent redesign, makes it the ideal place for brands who want to connect with its younger and switched on demographic in a premium environment.” She continued, “The addition of E! Online to our growing New Zealand portfolio strengthens AD2ONE’s Entertainment and Lifestyle category and makes us the go to digital sales house for companies to reach premium quality and receptive audiences in this category.”
Today’s announcement is the fifth new partnership announcement in May for AD2ONE in New Zealand which recently added Miniclip, telegraph.co.uk, Nigella and Foodlovers to its expanding premium advertising network.
ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include LinkedIn, CNN, Reuters, Miniclip, PlayStation, Skyscanner and Ticketmaster.
About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premiere entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake. E! airs on SKY TELEVISION in New Zealand.