IAB Australia announced today that it has appointed Alice Manners as its new CEO. Manners, who is GroupM Interaction’s recently departed Asia Pacific COO, will commence work in early August. The appointment follows a four month executive search process.
Manners will be responsible for the overall management of the IAB and achievement of the organisation’s objectives, to represent and promote the interests of members, and to grow the interactive advertising industry.
Mark Britt, IAB Australia’s Chair commented: “The online industry has gone through a huge transformation in the past year and with more change ahead, it is perfect that we’ll now have someone of Alice’s calibre and experience heading up our peak trade association for online. Being able to attract Alice with her 14+ years local and international digital experience represents a real step change for IAB Australia.”
Alice Manners said: “The recent CEASA data shows that digital can no longer be labelled a new or emerging media. As it continues to grow in both influence and importance, digital will undeniably begin to lead discussions at the top table and the opportunity to manage IAB Australia’s transition through this growth was one that I could not resist. I look forward to working closely with the team and Board to develop our plans for the future.”
IAB Australia’s focus will remain on the three key pillars articulated at the start of the year - privacy, mobile and the simplification of online advertising.
Manners, with close to 20 years media experience and over 14 in digital, has held a number of roles with WPP Asia Pacific including GroupM Asia Pacific COO of Interaction since 2005. Previously she was Managing Director of mOne Asia Pacific and Head of Interaction for mDigital.
Manners will join IAB Australia’s most recent senior hires – Samantha Yorke who is Director of Regulatory Affairs and Gai Le Roy, Director of Research.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au