Publisher case study shows cross-platform optimization a ‘must’ in online display cross-device operations
In partnership with global provider of advertising intelligence and media solutions, Exponential Interactive, online foreign currency and rate exchange resource, XE.com, saw an unprecedented 256 percent increase in online advertising revenue after implementing the Expo9 publisher platform across its global footprint, including Australia.
“Our relationship with Exponential is a testament to the sophistication their platform offers. It’s easy to use and enables us to provide advertisers several ways to reach consumers across our online and mobile properties. Exponential provides us with everything we need to maximize our revenue in one seamless system,” said Kit Purdy, executive vice president of XE.com.
Exponential’s Expo9 platform, coupled with long standing advertiser relationships, enables publishers to run premium CPM advertising on their properties. Beyond seamlessly monetizing across a wide range of platforms, clients also benefit from Exponential’s full service capabilities including: ad operations, trafficking, campaign management and billing.
John McKoy, chief revenue officer of Exponential commented: “The results demonstrate the importance of including an integrated platform into their publisher serving strategies to maximize revenue. This is especially significant since inventory and brand consumption increasingly span cross-device, challenging publishers to stay competitive, accessible and viewable across various media.”
XE.com has maintained a four-year, exclusive relationship with Exponential.
About Exponential Interactive
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers. Our e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions. Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.
Exponential offers solutions in 26 countries worldwide and reaches more than 450m unique users every month.
About XE.com Inc.
XE.com Inc. is one of the last remaining independent first-wave Internet companies. Founded in 1993, it is a privately held Canadian company focused on facilitating global commerce. Billions of dollars have been processed through its XE Trade money transfer service, launched in 2002, and thousands of clients around the world rely on XE's Currency Data Feed Service for foreign exchange rate updates.