Digital sales house AD2ONE has promoted Kate Tilden to commercial director in Australia. Kate has been with AD2ONE as the Southern States Sales manager for three years, previously holding sales manager & strategy roles at MediaSmart and Sensis.
This new role will see her build and strengthen business partnerships that will continue the company’s solid sales growth at a time when there is strong interest in advertising representation from major digital content providers.
The Australian business represents websites, mobile sites and online video publishers with millions of unique users across a variety of digital properties including Skype, wotif.com, Optus Zoo, Ticketmaster, All Recipes and Coles Online.
Kate says the success of AD2ONE is based on its approach to relationships. “We’re showing how a personalised approach to sales can create effective campaigns for advertisers and provide high yield results for publishers.”
Recent growth has included an extra head count of three additional resources in New South Wales and Victoria across their sales and business development teams.
Kate replaces Phil Duffield who left AD2ONE at the end of January. Her time will be split between its Sydney and Melbourne offices, reporting to AD2ONE’s group managing directors Julian Miall and Grant Allaway in London.
ABOUT AD2ONE - www.AD2ONE.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.