The Site has Seen Tremendous Growth since Launching in 2008, as Home Cooks around the World Increasingly Turn To Online Social Communities to Find Inspiration for Their Everyday Cooking Needs
Allrecipes, the world’s #1 digital food brand, is now the #1 recipe site in Australia for the first time since launching Allrecipes.com.au in September 2008. As home cooks around the world seek authentic global recipes with localised measurements and ingredients, Allrecipes proves its strategy for connecting authentic, global and social communities has resonated with Australian cooks. Allrecipes.com.au launched in September, 2008 after its parent Allrecipes.com received an outpouring of requests from cooks in AU and NZ seeking local and global recipes from home cooks just like them. Over the past 6 months, the site has seen 127 percent growth in unique visitors making it the #1 site in the Country. Also since launching its new mobile site, allrecipes.com.au/m, optimized for smartphones, the site has seen a 217 percent increase in mobile site visits.
Allrecipes.com.au expects nearly one million home cooks, primarily women between the ages of 25-54, to visit the site in December to plan and cook upcoming meals for the festive season. In preparation for this, Allrecipes has published a Christmas Ideas Article that provides holiday recipes for lunch, dinner, picnics, barbeques, food gifts, and festive cookies, and the Christmas Recipe Collection with nearly 1,000 holiday recipes to make the meal and day a success.
With Thousands of recipes and ideas shared by home cooks and then rated and reviewed by the local community, it’s easy to find fool proof recipes that are sure to be easy and delicious to make the holiday a little less stressful. And cooks can use Allrecipes.com.au at home or on the go with the multi-platform resources available in the following formats:
- On the web atallrecipes.com.au
- Via any smartphone at allrecipes.com.au/m
- Via the Alrecipes.com.au Dinner Spinner app (the Allrecipes Dinner Spinner apps have over 15 million global downloads and are the #1 Recipe app on iTunes)
- Via YouTube at https://www.youtube.com/user/AllrecipesAUNZ
“Allrecipes is truly a global community, enabling home cooks across the world to share, find, rate and review authentic recipes from local cooks or cooks in other countries,” said Patricia Smith, vice president of Allrecipes International. “For example, on Allrecipes.com.au, a home cook in Australia can find an authentic Chilli con carne recipe written by a home cook in Mexico, or an authentic Lamingtons recipe from a home cook around the corner, or on the other side of the country. Allrecipes’ main goal is to connect the world to help answer the age-old question, ‘what’s for dinner tonight?’”
Allrecipes.com.au delivers tremendous value to partner brands, connecting them to a passionate, family-focused, social community of women who are engaging with the brand at their point of need—when they are actively searching for content and solutions to make their lives easier and better. Allrecipes has delivered successful campaigns for automotive, grocery, mass merchandise, dairy, personal care, banks and other endemic advertisers. The community is primarily college educated, digitally savvy, working women who are the primary purchase decision makers in their homes.
About Allrecipes
Allrecipes, the world’s largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com
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See also Comscore AU Sept 2012
