Einsteinz Communication's founder and managing director, Pru Quinlan was invited to speak about Digital PR at the 2009 Digital Marketing & Media Summit in November 2009. During her presentation she debunked a few PR myths, defined digital PR and observed that despite the hype around digital PR, the reality is that 90% of conversations about products and services still take place offline!
The presentation also included guidelines for employees using social media and addressed the issue of 'control versus conversation' with a most insightful comment from MC Hammer "You should never let someone else tell your story online”.
If you're interested in reading the full speech notes please contact us. In the meantime you can review the presentation deck.