IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly).
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IAB Australia
IAB Australia has engaged Paul Fisher as a consultant on a contract basis while it recruits for a new CEO.
Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $5.9 billion for the twelve months ending December 31st, a 24 percent increase over CY2014.
Alice Manners, CEO of IAB Australia has announced her intention to step down from her role as CEO of IAB Australia to take up a new role in Perth. Her tenure at IAB Australia will end in May.
Razorfish Australia has secured first place in IAB Australia's Creative Showcase Round 10.3 with its “what #FeelsLikeHome Instameet” campaign for Qantas. Second place was awarded to Holler for "The Mindful Ocean" created for Blackmores.
Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565m for the quarter.
IAB Australia and Nielsen release third and final Mobile Ratings Report
The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market.
IAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers.
Accountability is the number one focus for the industry according to an industry first research report released today by IAB Australia.
The television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.
The Australian digital advertising industry has significant work ahead of it if it wants to realise the true value of online advertising according to Randall Rothenberg, IAB’s President and CEO.
IAB Australia is today hosting a very special tailor-made digital marketing training session for UnLtd’s charity partners.
IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.
IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as Director of Research.
A comprehensive new IAB study conducted across 24 countries has revealed that mobile video consumption in Australia extends beyond just short-form content, with 30 percent watching long-form content on their phones on a daily basis.
The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year.
Sydney’s Leo Burnett has secured first place in IAB Australia’s Creative Showcase Round 9.6 with its campaign launching Samsung’s Gear VR.