Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns.
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Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014.
Sydney-based agency Webling Interactive has taken top honours in IAB Australia’s Creative Showcase Round 9.4 for the “My Garden” app developed for Yates gardening company.
IAB Australia has announced the formation of its Ad Tech Advisory Council, which will take full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.
Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014.
The second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.
IAB Australia today announced that Nielsen has been appointed the sole and exclusive preferred supplier for the provision of digital audience measurement services in Australia starting on January 1st 2015 for a three year period.
M&C Saatchi has been named the winner of Round 9.2 of IAB Australia’s Creative Showcase awards for its “Where’s My Wallet?” campaign for the Commonwealth Bank of Australia.
Soap Creative and M&C Saatchi have led the Australian creative charge at IAB’s 10th annual MIXX Awards in New York, each winning Gold awards, while three other Australian agencies have secured Bronze and Silver Awards.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK have made the final round of the tender process.
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.
Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia’s Board.
With online traffic fraud dominating recent global news and claims being made that bot-generated activity comprises as much as 25 percent of views of some worldwide campaigns, IAB Australia’s Brand Safety Council has issued two white papers to better guide the digital advertising industry on issues around online traffic fraud.
Soap Creative’s innovative campaign for Toyota, “Cars That Feel,” has been named the winner of IAB Australia’s Creative Showcase 9.1.
The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG).
Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52 percent of digital screen time is spent on mobile devices.
Comscore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia’s short list for its digital audience measurement tender process which is currently underway.
IAB Australia held its end of year Creative Showcase event this week to select the “Best of the Best” from the FY13/14 rounds.