The Interactive Advertising Bureau’s (IAB) ninth annual IAB MIXX Awards winners were announced tonight at a gala that featured the interactive advertising pioneers, creatives, brands and agencies that push the digital industry to greater heights of engagement and impact year after year.
IAB Australia’s Measurement and Research Council has today issued its updated Digital Brand Ad Effectiveness Research Guidelines.
IAB Australia has today announced has endorsed two US Mobile Advertising Guidelines which outline best practice around mobile rich media ads and creative unit specifications for agencies, publishers and advertisers alike.
Leo Burnett’s interactive campaign for the Australian Bureau of Statistics, Run That Town has impressed the judges with its sophisticated creativity and imagination and been named as the winner of IAB Australia’s Creative Showcase 8.1.
IAB Australia has today launched its Social Media Comment Moderation Guidelines which set out recommendations on how organisations should moderate user generated comments that are posted to social media channels.
Lucinda Barlow, Head of Marketing for Google Australia and New Zealand, has been named the winner of IAB Australia’s inaugural Digital Marketer of the Year Award at the 2013 IAB Australia Awards held tonight in Sydney.
GPY&R Melbourne has won three Awards at the 2013 IAB Awards including the prestigious ‘Best in Show’ award for its “Mobile Medic” campaign developed for Defence Force Recruiting.
Australia’s online advertising market is responsible for contributing $17.1 billion to economic output (GDP) providing over 162,000 direct and up to 238,000 indirect jobs according to a new report, Digital Dollars, released today by PwC.
Reactive’s highly interactive and well executed campaign, The Most Powerful Arm Ever Invented has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 7.6. Havas Worldwide Sydney picked up second place with its exceptional campaign Fundawear; and SOAP Creative snared third place with its Lynx Apollo campaign.
IAB Australia has announced six finalists for its inaugural Digital Marketer of the Year Award.
The Monkeys and Leo Burnett Melbourne have dominated the finalist list for the 2013 IAB Australia Awards, snaring four finalist spots each across the 13 categories. A further 19 agencies were named by IAB Australia as contenders in the Awards which reward the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months.
Online advertising expenditure has continued to grow, reaching $ 910.8m for the March 2013 quarter, representing 15 percent year on year growth according to IAB Australia’s Online Advertising Expenditure Report (OAER) which was released today.
Creative, digital and media agencies that enter the 2013 IAB Australia Awards are being offered free tickets to take their clients to the Awards, the online industry’s pre-eminent awards.
