Meltwater, a leading global provider of media, social, and consumer intelligence, today announced expanded partnerships with two of the world’s largest social platforms, X and Reddit. These strategic collaborations will significantly enhance Meltwater's media intelligence offerings, providing customers with unparalleled access to diverse and authentic conversations happening online.
The announcement comes at a time in the Australian market when engagement with these platforms is on the rise. Recent data from the July 2024 Meltwater Global Digital Trends report revealed that Reddit has also established itself as a major player in Australia, ranking third globally in potential ad reach among users aged 13 and older, with Australian users dedicating an average of 3 hours and 14 minutes monthly to the app and opening it 63.2 times. The report also found Australian users are increasingly active on X, spending an average of 3.1 hours per month, up from 2.44 hours from the previous quarter, and opening it 74.8 times each month.
Ross Candido, VP AUNZ Meltwater, said, "As our longstanding relationships with X and Reddit evolve, we are excited to deepen our collaborations with both platforms. This milestone partnership with X allows our customers to access extensive content and real-time insights, while our expanded access to Reddit’s full firehose of content enables them to tap into a vast wealth of public conversations. Together, these developments highlight the growing significance of both platforms as essential tools for brands to connect with Australian audiences and provide our clients with critical data for informed decision-making and effective marketing strategies in today's fast-paced environment."
As part of the expanded partnership with X, Meltwater has secured resyndication rights and is now the first partner in the western hemisphere to deliver full-text content via API, enabling customers the ability to access and utilise X's full-text content through its API. This development is particularly beneficial for customers who require more advanced data analysis and insights.
Under the enhanced partnership with Reddit, Meltwater customers will be able to tap into a vast wealth of public conversations across Reddit's 100,000+ active communities, enhancing their ability to track trends and consumer sentiment, further empowering its customers with actionable intelligence on their brand, competitors, consumers and trending topics.
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About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, influencer marketing, and consumer intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.