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IAB Australia
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide faster and more granular insights on advertising performance.
Online advertising has continued to grow despite the challenging economic conditions, reaching $3.732 billion for the September 2023 quarter. The data, which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows online advertising increased 7.8% year on year and 2.1% over the preceding quarter.
IAB Australia has launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes. Indago Digital’s MD, Gary Nissim has been appointed as Chair, while other group members are drawn from Google, Microsoft, Ryval Media, Half Dome and dentsu.
IAB Australia today announced the appointment of Domain Group to the IAB Board as of October 2023. Domain Group’s Chief Marketing Officer, Rebecca Darley, will represent the company on the Board.
CEO of IAB Australia Gai Le Roy said: “We are delighted Domain Group will be joining the Board and bringing its nuanced perspectives to the table. I am looking forward to having Bec Darley, a leading marketer with a strong understanding of digital audiences, as one of our directors identifying and driving ways to support and improve the digital advertising industry.”
Nicole Bence, Peter Horgan and Aimee Buchanan are amongst the first industry executives to be named in the superstar cast for the Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”. They will be joined on stage by Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, Paul Kent, and Greg “Sparrow” Graham, who will make a special appearance as Santa, with additional cast members still to be announced.
IAB Australia has expanded its industry education offerings with the launch of a new foundational industry training program. The first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic DOOH Buying are available now, free of charge to all in the industry. Two Retail Media modules will launch next month, with modules focused on Understanding Digital Ad Fraud and Data to be released later in the year.
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised according to the Australian Ecommerce Report 2023 which was released today by IAB Australia and Pureprofile. The report found that 67% of consumers reporting convenience is still the number one reason for purchasing online, however with recent rises in the costs of living, the report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons to minimise unexpected price increases when they shop online.
The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023 according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
The Debate Club, known as a safe place for people to explore controversial topics in advertising, is extending its reach, launching into Melbourne with a new Debate Club for Purpose series. It will also host an IAB Australia endorsed Advertising Debate Club event at AdWeek APAC in Sydney.
The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
IAB Australia has called for a considered response to the online gambling recommendations issued today by the House of Representatives Standing Committee on Social Policy and Legal Affairs.
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.
The Advertising Debate Club which hosts regular thought-provoking discussions and provides a platform for industry networking and community building, today announced a rebrand, new volunteer team and a partnership with Talent International which will mean the Debate Club now has a permanent location for its events.
Economic conditions and the impending retirement of third-party cookies have influenced how agencies are assessing digital video campaigns this year with an increased focus on measurement tools providing campaign delivery and sales performance results according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today also found marketers are placing a greater focus on assessing brand impact across screens this year, rather than digital only brand lift.
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year. By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.
IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
IAB Australia has launched a Data Collaboration Platforms Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches to, data collaboration in digital advertising.
IAB Australia today published its response to the Attorney General’s Department’s Privacy Act Review Report 2022, expressing concerns that what is proposed could severely restrict digital advertising and online publishers and platforms’ ability to provide free content and services.
IAB Australia announced today that Adele Wieser, Regional Managing Director, APAC, Index Exchange, has been appointed as the Chair of its Executive Technology Council (ETC) effective immediately. Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.
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